Top 3 Outdoor Business Signs in Nairobi Kenya
First impressions matter and a sign provides the first impression for your business. It reinforces your brand identity, attracts customers and sets you apart from your competition. A well designed and installed sign is a powerful marketing tool that you must utilise for the success of your business.
This post explores the 3 most popular outdoor business signs that can be installed for your business in Nairobi and the rest of Kenya.
They include:
- 3D signs: These are individually made letters with width, height and depth hence known as 3D letters. These letters add lots of visual interest and dimension to your shop front.
- Light box signs: These are signs made like boxes with LED tubelights inside so they light up at night. These are usually made from a number of materials including metal, plastic and aluminum.
- Road Signs & Pylons: These are freestanding signs made of big metal structures that usually direct traffic to a certain building or business.
Now for an indepth look at each of the 3 top business signs:
3D SIGNS
3D signs can be lit or not depending on your requirements and budget. Non-lit 3D signs are usually made from a number of materials including celuka PVC board, alucobond i.e ACM panels and PVC forex sheets that are then CNC cut. Acrylic usually known as Perspex is usually used for lit 3D signs by many sign makers in Nairobi.
Nairobi sign makers do design and fabrication of many different types of 3D sign board designs with your name and motto as well as any other message you would like your visitors, people passing by and other potential clients to see.In addition to fabrication of 3D signs, the top signage companies in Kenya can help design, build, and install the following types of exterior signage:
So how much do 3D signs cost?
Pricing for 3D signs is usually determined by the size of the letters desired, the materials to be used to make the letters and last but not least the installation site.
LIGHT BOX SIGNS
These are the most popular external signs because they are visible both during the day and night and they are also very affordable as compared to other forms of LED signs in Kenya. Signage fabricators use quality light box signage material to make light box signs.
These include quality brand opal Perspex material for the sign face and translucent vinyl for the graphics. The face can also be made from back-lit banner material usually known as flex. The box sign sides are usually made of quality aluminum material that is weather resistant and immune to rust. The sides can also be spray painted any color of your choice or one of your brand colors. Quality LED tubes are fitted inside to provide the lighting at night. Fascia canopy signs and under canopy signs usually fall under this category.
So how much does a light box cost?
A light box sign costs between 18,000 bob and 22,000 bob for a small 2 feet x 4 feet light box but usually more for a medium to large sign. A huge light box running from one end of the shop frontage to the other will usually cost a few hundred thousand bob.
Light box signs made of Acrylic or flex face are the most affordable although they are usually susceptible to damage through breaking of the front Acrylic face or tearing of flex face. Also, the flex face usually gets dirty resulting to costly maintenance and cleaning costs. Due to this reason, many high-end companies like banks are re-branding and moving away from these kind of light box signs and opting for higher quality outdoor signs made of ACP or Aluminum Composite Panels usually known as alucobond by sign makers in Nairobi.
ROAD SIGNS / PYLONS
Road signs or pylons are huge fabricated structures that are free standing and usually solidly mounted to the ground using concrete.
They are usually made of metal but can also be made of Perspex in the case of lit ones, stone but mostly Alucobond. Usually, these signs are commissioned by the building management on behalf of the building tenants. The building logo is then mounted on the sign at the top most location followed by the building tenants logos and/or business names. These signs are usually double sided and can be seen from both sides of the road, hence, they are installed on the side of the road next to the building where they can be seen by drivers and passengers when in traffic.
Most Malls in Kenya usually install these kind of Pylons usually known as MID signs. MID is shortform for Main Identification Device. Most major banks and Petrol Stations also do Road signs at the entrance and exit of major towns to announce their presence to their customers. Usually petrol station signs will include two road signs at the entrance and exit to the town and one huge illuminated pylon with their gas prices next to the station.
When choosing to buy an external business sign in Kenya, you need to consider your needs, your target audience and last but not least your budget. Your business will also require an advertisement permit from the County to be able to install any of the above external business signs.
If your business is in need of an external business sign in Nairobi or any part of Kenya, most sign makers offer a wide variety of business signage that can be designed and made to fit your needs. They also assist with seeking of county approvals and permits.
You can always reach Cut To Fit Graphics via 0715 095 968 to speak to a sign consultant and arrange a free site visit to your premises to discuss your external signage requirements.
