Benefits of Office Branding
What is office branding?
After you take up a new office space for your company, you need to undertake office branding in order to incorporate your brand identity into your new workspace. This can be done in various ways including the smart use of your brand colours, signage design and materials and the artwork you choose to display in your office as well as carefully chosen office furniture and decor.
What are the benefits of Office Branding?
There are benefits to office branding for both your customers and employees and they include:
- Improved morale for your employees as they feel more connected to their company which creates a strong sense of belonging leading to improved productivity and may also assist to attract and retain top employees.
- Office branding improves brand recognition and can assist with customer attraction and royalty especially if the same consistent branding is applied across all your office branches. When customers visit any of your branded offices they get a sense of belonging and trust that they will receive the same level of quality service they are accustomed to at their usual branch.
How to implement office branding
There are various ways you can use to implement office branding in your new workspace effectively. They include:
- The smart and consistent use of your brand colours on the walls to create a cohesive look and feel. This can either be done through painting of the walls or printed wall murals/artwork that feature your brand colours. Wall vinyl quotes are also an effective communication tool when passing your company’s beliefs and mantras to your employees and visitors.
- Display your logo prominently all over the office and especially at the reception to welcome and assure customers that they have arrived at their destination and are in the right place. This can be done through use of signage like acrylic reception signage or individual 3D letters. For a big office, your logo can also be displayed in the boardroom in the form of boardroom signage.
- Choose and Use wall Artwork that communicates your company culture and value. Stock photo Artworks can be re-coloured using your company colours and/or a small company logo added to personalise the artwork and make it yours.
- Choose Furniture made in your company colours to help reinforce your brand.
- Have employees wear branded merchandise like t-shirts and nametags to help create a feeling of trust and belonging with the customers. Branded merchandise like pens, notebooks and mugs can also be offered to visitors.
The key to effective office branding is to be consistent, repeat the same brand colours and elements relevant to your company’s culture and values throughout the office but making sure not to overdo it. Getting your employees feedback when branding your office can help ensure you get a visually appealing office that is also unique to your brand.
